Elevate Your Business: Essential Prospecting Techniques for Entrepreneurs

Episode 39 March 26, 2025 00:35:48
Elevate Your Business: Essential Prospecting Techniques for Entrepreneurs
Create Wealth Through Franchising
Elevate Your Business: Essential Prospecting Techniques for Entrepreneurs

Mar 26 2025 | 00:35:48

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Hosted By

Kim Daly

Show Notes

In this episode of the Create Wealth Through Franchising podcast, host Kim Daly and Frank Caperino delve into the vital topic of prospecting in the business world and strategies for growth. Acknowledging the fear and reluctance associated with prospecting, Kim and Frank explore actionable steps to overcome these hurdles, focusing on the importance of mindset and energy in attracting potential clients.

Kim reveals the transformative power of consistent prospecting, having herself achieved a 350% revenue increase in a single year by mastering these techniques. They discuss the synergy of energy, intention, and the metaphysical aspects of entrepreneurship, encouraging listeners to align their actions with their business goals. Throughout, Kim emphasizes the critical role of connecting with one’s community and leveraging existing networks to build a robust pipeline of potential clients.

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Episode Transcript

[00:00:00] Speaker A: Welcome to Create Wealth Through Franchising. I'm your host, Kim Daly. [00:00:06] Speaker B: Whether you're a CEO, a military vet, a real estate investor, or simply in career transition and ready to take ownership of your future, with each episode, you're going to learn valuable insights and hear inspiring stories from within the franchise industry. On that note, my guest stories are their own. And as a franchise consultant, I do not make personal brand endorsements or earnings claims, but I do educate, motivate, and inspire dreams. Now onto the show. [00:00:44] Speaker A: Welcome back to Create Wealth Through Franchising podcast and Kim Daily tv. In my studio today, my very, very good friend. Actually, this is sort of a daily double for Frank Caparito. Frank, welcome back to the studio of Kim Daly tv. [00:01:03] Speaker C: Appreciate it, man. You give me the energy of the day. [00:01:06] Speaker A: For those who follow me, you may remember because Frank is known as Franchise Frank. He came on and he educated us and Inspired us about E2 visas some time ago. So if you were coming to the country trying to figure out how to buy a franchise so that you could become a US citizen, Frank is the expert on that. Kim Daly knows diddly about it, and that's why I had Frank on and we covered that already. But Frank is here today for a different reason. He came to me as a friend, as a colleague, asking me for some prospecting help. And I was like, ooh, prospecting. That's something that every business owner needs help with. So how about I put you in the hot seat, we turn on the camera and we record that coaching call. And so that is the point of this episode on Kim Daily tv. So with that little setup, Frank, tell us where you are in your business and why you came to me asking me for help with prospecting. When you've owned a business for a long time. [00:02:08] Speaker C: Well, you know, your teaching of just the four courses to get ready for the Z suite entirely just, you know, the metaphysical part of it. I don't know why my whole life, everybody knows Napoleon Hill and all think and grow rich and that kind of stuff. So I said, let me go read it again. I went to my messy library behind me and I went to get Napoleon Hill's book. It wasn't there. Maybe I never read it because I know I was talking to Judy Davison, that's in our group with Kim and I, and I said, what about that? It's probably a little pamphlet. All her books are just little pamphlets that Kim tells Now it's like 400 pages. I obviously probably never read it. As an engineer metaphysical thing, if you go from the mind to a reality. It either should be connected by a cable and now Bluetooth, right? I'm trying to figure this out. And that's why it's like inspirational from Kim, because I bought all the books she mentioned and I was reading them and it's even a little pamphlet she reads every day. So. And I just added this to my daily thing. Now I really like it. Right. You know, I had the one thing for my religious background. Every night I go to bed. The nuns taught me, I write Jesus's name on my pillow. That's all I used to do on a daily basis that I've never missed. But you've added so much to this. It's great. You know, like now I'm going to try to think and grow rich and think. And that money's not bad and that money's not everything, but it's like, important, you know, and it's like God wants you to help everybody and yourself and your family and so forth. So why could it be bad, right? So we want to survive. And when Kim said she was going to go from always the leaderboard person in franchise consulting, now she wants to be an international CEO of Z Suite, I'm sitting there saying, how could somebody let that go? But boy, I want to learn from her. And she's laser focused. In the industry I'm in, you just. [00:03:57] Speaker A: Make me smile from ear to ear. It's so good just to backtrack who may not follow. So I've launched another company called the Z Suite. It's an academy for creating top performance through personal development. So people think when they invest in a franchise that they have everything they need to be successful until they open their business. And then they say, oh, there's more to the success story than the strategy that a franchisor provided to me. And that is what Frank is speaking to. So the Z Suite is a company to help meet franchisees right at that place where how do we think into our results? How do we show up? How do we have passion for what we do? How do we change our beliefs that then change how we respond to people instead of react to people? It's so deep, and it is a lot of metaphysical stuff that I do love to coach on because energy is everything. But in this episode specifically, Frank asked me for prospecting help. And what I loved about that question is, if you really look at all businesses out there, there are really only two problems that business owners have to solve for. And if you solve for those two problems, a lot of the other Problems that you will encounter in your business will actually magically disappear. And the first one is always customer acquisition. So think about it. If every business out there had all the customers that ever wanted or needed, no business would ever fail. It always comes down to customer acquisition. So when somebody asks me for help with customer acquisition, I'm like, I'm in all day long. Because if you want to own your business, this is the surest, fastest way to ownership. Now let me back up and then we're going to bring Frank into the story. So this is the thing that took Kim Daly from eight years as an average performing franchise consultant to one year later back in 2011. In my ninth year of business, I did over 350% more revenue in my ninth year than I did in my eighth year or any year before that. Are you kidding me? A 350% increase in revenue from basically under 300,000 to up over a million in 12 months. I was the same. Me, my franch choice process, well, it's been the same for 23 years that I've been involved with it. So that never changed. We were still in a recession from 2010 to 2011. So nothing external to Kim Daly changed. And yet everything changed, including history. I made history in my industry. I built the largest business that had ever been built at that time. How do you reconcile that? So when people come to me and say, kim, if franchising is so systematized and everybody's trained and has the same system, why isn't everybody successful? It's really the answer to the same question we're going to address right here. It's the same thing you would ask me. What happened in the first eight years and what did you do in the ninth year? Leads me to prospecting. So what I did was I woke up and I realized, what's the limiting factor to me making more money, me helping more people? What's the limiting factor to me helping more people, me having more people to talk to? So the very first problem I had to solve for was having more people to talk to. Now I started asking myself how to solve for that problem in 2011, at the time of this recording, in 2025, I have what other consultants, people who do what I do, think is a magical business. Why? Because I've mastered customer acquisition of my business. I've literally built my own economy, which with my business, I don't worry about competitors out there. I don't worry about anything in my business. Why? Because I fully own and control prospecting. Customer acquisition, which is the limiting factor to me ultimately getting what I want, which of course is making money. That's why we own businesses. But along the way, I really, really love helping people. Okay, so with that really big setup, let's dive into some tips and tricks for prospecting. So, and even before I say that, Frank, there's a big belief out there in franchising that I bought a franchise. What do you mean? I have to go find my own customers. So there is this sort of like subtle belief in franchising that it's turnkey and that there's a brand name and that I'm just gonna build it. They will come. And so you build it and then they don't come, and then you're frustrated, tired, and you end up broke. So hopefully you're tuning into this episode before you go broke and even before you get frustrated and tired and you're gonna wake up and realize, oh, okay. So in a franchise, the franchisor has defined the avatar and they've defined a pitch, a messaging that's gonna help you attract the avatar. They might have created marketing plans and social media that will help you, but those things are not everything. If you put all of your money into marketing and you never go out and spend any time networking in your community or picking up the phone and talking to people who already know, like, and trust you, you have a business that ultimately you do not control. The only way to absolutely control your business, to control your result, is to fully own your prospecting. That doesn't mean you're never going to put money into marketing. I have a huge social media business now, but it's not the only thing I do. And that's what we want to talk about today. What are the other things that we can do besides marketing? The things that made me a history maker in 12 months, that grew my business by 350, 50% increase in revenue. You want to grow your business by 350% this year, Frank? [00:10:16] Speaker C: Yes. [00:10:17] Speaker A: All right, then let's do it. So tell me what you do right now in your business. What are the different things that you do to attract clients to your business? [00:10:28] Speaker C: Okay, first of all, every business you're in, even if it's just not franchise consulting, any business, you always think you're on an island, and especially we're all running our little business and we go, God, but Kim doesn't understand. I got these problems. But the things you said when, you know, I've been in the business 11 years, she's been in 23. The same company here Brand choice. The thing that she said though, that woke me up way back at the first course a couple months ago was nine years. I was just an average performer. And then all of a sudden 350% because I woke up and said, how am I going to do this? So there's my 10 year track because I go, wow, I should did it early. I just wasted 10 years. So then she says, well, then I get more leads. Now I don't know how to handle them. Well, I never bought leads. I worked on referrals and network and then I start getting leads and I didn't know how to handle them. So everything Kim says I ran into, I thought it was like, wow, it's amazing. So that's why I want to follow her, because I want to know about that. So, okay, what do I do now? Kim's first quick couple emails to me and we're going to have a year of working with it, which is going to be great. The networking meeting I was with today, they were saying, well, what are you going to do in 2025? There's 50 people in the room, everybody gets a chance to talk and so forth. I go at my advanced stage, I brought on a coach, I said I never did that before. And I'm just so excited about her excitement and the medical physical part that I never looked at and so forth. So it's really kind of neat. So the first thing was to go look back, you'll have a thousand people after 10 years, at least in our database. And some of them were more involved than others. Some were just paid leads and never even answered the call. But at least go to your top 100 and start calling them or emailing them. And that's what I start doing. And also every time I go to a conference, we have conferences every six months, we all take these copious notes and then I just like sit them here on the side. Now I went through them and make sure we get the franchises that work the best for the people and our customers and they really help them and they help us sell them. So I haven't done that as much as I should now, but I've started doing it. Like I just went to see my daughter in Arizona for about four days. Well, I had three consultations during that. I had to do it because you start doing this, people start calling you, right? And if you give them an open calendar link, they're always going to do it. When you didn't think it was open in your mind but you forgot to close it, right? And I think that's kind of interesting. You have a laptop, will travel, right. You can do zoom anywhere. And, you know, two of them were from Turkey because, like Kim said, you know, I do a lot of foreign nationals, but I also want to do stateside because the foreign nationals take a long time and they only buy one location. I want people to be really profitable and successful and maybe buy like, you know, they become their own competitor when they buy several territories of a franchise. So, yeah, I'm doing that first simple thing, going back and calling some people that I've touched, and they said, I'm not ready now. And let's just see, are you ready now? And you get a really positive answer. And how Kim says, you're going to buy a franchise today. You say, how can I help you? What can I do? Why are you not talking to me? Let's work together, right? [00:13:50] Speaker A: You know, so it's so good. So let's back that up. So let's say that you're out there listening and you're not a franchise consultant and you're in your business and you're thinking, okay, Kim says I need to build a referred lead network. Where do I begin? I always begin with what Frank called and what I call my top 100. These are 100 people who will answer my phone call when I call them today. They already know, like, and trust me now, when you set out to make these calls, these aren't sales calls because nobody likes to cold call. I've never met anybody in 23 years. Thousands of people, including myself, that love to cold call now. I love to cold call now because I have a totally different idea of what a cold call is. So if you're out there and you're thinking, I'm not calling anybody and asking them to buy something from me, that's not what I'm asking you to do. I'm asking you to start with your warm network, and I'm asking you to call them and just say, hey, guess what I am doing now? So I started a new business. Can you believe me, at my advanced age? And you just have fun with people and you're telling your story. You're not asking, do you want to buy a franchise or do you want to buy my product or service? You're just sharing. This is what I do. You're engaging them in your story, and you may ask them, what are you doing right now? Because you're genuinely interested in what they're doing. So I'm just letting you know, Frank, that this is what I'M doing. Everybody knows somebody who. That's the key transitional line. Everybody knows somebody who at some point hates their miserable life in corporate America or everybody knows somebody who has found themselves laid off and is looking for the next option. Everybody knows somebody who is tired of putting their money in the stock market and wants to invest it in themselves where they have control. Those are the answers to the business Frank and I are in now. Let's say that you're out there, the listener, and you sell blinds. Everybody knows somebody who is going to remodel their house at some point. Everybody knows somebody who's now become an empty nester and mom can't wait to redo that bedroom. The idea is that you're just setting the state. I changed my life. I bought a business. This is what I'm doing. Isn't it so fun? By the way, in case you ever know somebody, that's the subtext of what you're saying. Reason I'm calling you is because everybody knows somebody who finish the sentence with what you do. And so I want you to know I'm in that business now. So if you know them, you have a referral. I'm going to follow up with an email, Frank, when we hang up because I want you to have all my new contact information. It's been a while since we spoke. Anyway, so what's your email in case you don't have it and you send them a quick little email that says, frank, it was so great to connect with you today. I'm so glad you're doing so well. This is my new. The name of my new company. This is my email, my phone number, even my website, whatever you want people to have. If you have a 10% discount for a new customer, if you have an offer for a referral source, like, I'll pay you a referral if you send people to me. Oh yeah, put it in the email. Because you want them to have that and you want them to save it. What I'm teaching as the Z Suite coach is intentional deliberate ownership. This is what took me from average to history making. By focusing in on the one thing that is mine to control, which is prospecting. Which, by the way, in every business, prospecting is yours to control. Even if you own a franchise with a big brand name, people still need to know why to know, like and trust you. So you start with your top 100. Now, if you've been in business like I was for eight years and Frank has been for 10 years, you have a database of other people beyond Your network of family and friends that know like and trust you, who you could reach back out to. So if you've owned a business and you have a database of people that you've been in their home before, or they've come into your business before and they're not currently a customer, that's the second prospecting strategy. So you're going to use exactly the same pitch. You're going to call and say, hey, Frank, at one point we tried to do business together and it didn't work out. Like, how are you doing now? Is everything good in your life? Hey, the reason I'm calling you today, Frank, is because everybody knows somebody. And then you fill in the blank. So you're still not making a cold call. There should be absolutely no resistance in your voice, in your ability to pick up the phone and dial. There's nothing scary about this. Nobody's ever going to reject you. [00:18:42] Speaker B: Hey, Daily Coach fans, if you're loving this episode, please do me a quick favor and leave me a free five star rating and a short review. Your feedback fuels my growth and rankings and shows others that this podcast is valuable. Now back to the show. [00:19:01] Speaker A: Let's flip over to the metaphysical side of this for a little bit. So the reason I love talking about the energy behind what we do. Let me first give my listeners an example. Have you ever walked into a room and nobody's saying anything and yet you can totally feel the energy? Think of when you walk into a funeral. It could be dead quiet. Doesn't feel very good. If you walk into a house and somebody's mad, nobody has to say anything, but you can totally read the energy. Like, and I'm not going to say anything because I'm going to get my head chopped off, right? So why can we feel energy when nobody is talking? Because energy is real. It's a thing. Every single thing, including the thoughts, that we think is energy. And energy equals frequency. And that's why we can feel it. Everything in the world is vibrating at a frequency. Everything you want is vibrating at a frequency. So the reason you can't think negative thoughts and build a successful business is they're on different frequencies. In order to get what you want, no matter what it is in life, you have to figure out how to align your frequency to the frequency or the energy of what you want. So when you have resistance in your voice. Have you ever walked into a car dealership and you're like, you know, that guy is totally desperate to sell a car today. We know that. We feel it. You don't even have to say anything, and you're giving off energy that your potential customer is reading. So if you think that you can walk into your business in a bad mood and go have a successful day, you better walk your little butt right out. Figure out how to put yourself in a good mood and then come back in. Or don't go into your office at all. If you also think that if somebody comes in and throws you off of your good mood, and then you're just smiling, but inside you're fuming over what happened. Every single person that interacts with you is interacting with the energy behind the smile in your eyes. So how we resonate with the world all comes back to the thoughts that we're thinking and the feelings that we're feeling every single time. So what I'm doing with this prospecting technique is I'm taking all the scaries out of it. I'm taking all of the resistance that will naturally happen for every single person, and making a cold call. There's no rejection here because you're not asking the person on the phone to do anything. Now, what may happen is you bump into somebody who at the time that you're calling, is like, I can't believe you're calling and telling me this is what you do because I'm in the market. [00:21:47] Speaker C: Right. [00:21:48] Speaker A: That's perfect resonance. But if it doesn't happen, you reconnected with somebody, you have an opportunity to email them, and that's a prospect. [00:21:57] Speaker C: Now, by the way, that stuff, the negativity in your head and smiling, I always call that the stewardess smile on a plane. She looks at you, turns around. You can watch. Before her head even gets to, like, 15 more degrees, the smile is gone. Right? [00:22:12] Speaker A: We all do it. The more that we can acknowledge that we are the cause to every effect. So what I love that Frank said as he was telling us what he does, he was like, he's getting leads. He is causing a different effect because he's spending time every day prospecting. I don't want you spending the whole day, but I want you to dedicate a consistent amount of time, whether it's one or two hours every single day. Here's the rhetorical question I asked myself in my ninth year. What would happen if instead of looking at my business as a consulting business, I looked at my business as a prospecting business? Since the limiting factor to me making all the money I want to make is not how good of a consultant I am, it's really how good of a prospector I AM now there are other things in there. In the following years after I had this magical 350% increase that I went back and I corrected for. But those aren't the most important factors to correct for because I created a 350% increase really by creating a big fat mess for myself. How did I do it? I built the largest pipeline. It's not rocket science, people, right? The more times you're up at that. And I knew, as Frank said, like I created a problem for myself because I went from a pipeline of managing maybe 8 to 10, we're looking at companies to a pipeline of 30, 40, 50 people. And I had no skill to manage all of that in the beginning. Nowadays if my pipeline is below like 35 people, I'm freaking out. I'm like, where's all the people? It's a perspective shift. But that's because I've built muscle to manage a big pipeline. Back then I had no muscle for it. But it didn't matter. And here's why it didn't matter. Because in the 10 or 12 or 13 years since my history making year, I've been increasing my skill to become a better consultant. I've been increasing my prospecting skills. I never once grew by 350% ever again. So the first year when I didn't know how I knew what I wanted, I was clear in my mind and I had an inspired idea to take action on prospecting. I put my head down and I followed through. I didn't talk to anybody, I didn't talk myself out of it. I just followed through and I used my will. [00:24:41] Speaker C: All of a sudden had 50 people. Did you say I need a better CRM? I need somebody to run the CRM. Cause that's where I fail. I now have a CRM, but I don't follow up. Like I should move the people where they're going. I mean, what was the first thing you had to conquer right there when you had those 50? Now I got to manage them. [00:24:58] Speaker A: So Frank, I would say let that problem be a first world problem for you in the next 12 months. Anybody who's out there is not yet making the kind of money that you want to make. Create the big fat mess that you can later clean up in every business, right? If you know how to prospect and generate the customers, even if you suck in dealing with them, there's always more. You can always find more. But if you can't find more, doesn't matter how good you are. Because when these go away, there's no More. It's a mental discipline on where to focus your time and energy is called massive imperfect action. That's what I want you to take. I want you to know exactly how much money you want to make and you don't have to logically go, okay, well that's this number of customers. Do you do that? Because that's what I've done for the last 13, 14 years. Since that history making year, you won't grow by 350%. When you know the how, you've now limited yourself. Why? The how is not our job. In the Bible it says ask plus believe equals receive. It doesn't say ask plus figure out the how. It says ask plus believe. So I asked by knowing clearly what I wanted to make and believing I was worth it. And then the inspired action. The universe operates by order, which is clarity in our mind and action. You can't just sit around and think positive thoughts. You have to take action in the direction of what you want to do. Right? You can't just sit on your couch and go, I'd love to be in shape. You got to get your butt off the couch. So you've got to take action. You got to pick up the phone. Not emailing people, people like human contact people want to hear your happy voice. They want to feel, feel your smile over the phone. They do business with you because it feels good to do business with you. They can't feel you through email. They feel you through the energy you give off when you're talking to them on the phone for five minutes. How many five or ten minute conversations could you have in an hour? And if you did that consistently every single day, five days a week for an entire year, I guarantee you your business will change. And when your business changes, you are going to know exactly what caused it. The day you signed your franchise agreement, the day you said yes to your business, what did you want, Frank? What does every business owner want? Control. How do you get control? Not by surrendering your prospecting to your franchisor, not by spending money on marketing and putting your hand in the sand and hoping it works. By picking up the phone. By going out into your community, joining a networking group, shaking hands with people, looking them in the eye and saying, everybody knows somebody who. It's not scary. Is it scary? [00:28:11] Speaker C: No. [00:28:12] Speaker A: Anybody listening who doesn't have enough customers to not want to do this? Now, if you don't have anybody to call, you got to figure out what are you going to do next. If you have a local business where you can start Walking into businesses do that. If you belong to a church, go there. If you belong to the gym, go there. And if you don't, join a gym, if you play tennis, go there. If you play golf, go there. Everybody has a community where you can start the networking momentum. The momentum will start to build. You don't have to think, how is it going to work out? When am I going to land the person? If you're thinking those things, what I always say is if you argue for that limitation, you get to keep the limitation. So all you have to do is take the steps that you can do and do it consistently. When you look at that first history making year, I was only 80% effective at my goal of generating one lead per day. That was my goal. Could I find one new person who wanted to talk to me about business ownership? 80% effective made me a history maker. So perfection, not the goal, do you think? When I started this and I had no prospecting skills and I called and nobody called me back, and I called and nobody called me back, and I called and one person called me back, how do you think I felt the first time I got a call back? How did you feel, Frank? [00:29:51] Speaker C: Yeah, I love it. They call you back, they say, yeah, I am now. I'm thinking about finally getting out of my business, you know, so corporate world, I want to start a business, I have to do it. [00:30:02] Speaker A: What did that do to your excitement for prospecting? [00:30:05] Speaker C: Oh, yeah, that says you're going to continue doing that, right? And he says to me, he goes, oh, I was thinking about the UPS store, all that. I said, well, wait a minute, wait a minute. Now that we're talking, you know, let me help you. Don't start picking things like, I represent 4,000 franchises in the world. You know, let's learn together, right? So it was fun. [00:30:23] Speaker A: So what happens is, and I'm going to give you a little wink here, you start stacking your daily wins, okay? So people are like, I don't believe I can do it. Well, you're never going to believe from the sideline. You're only going to believe by putting yourself into the game and taking action. And when you start taking action and you start refining it and you start getting a little bit of result, then your confidence starts to grow. Your belief in yourself and what you're doing will start to grow. I wasn't as unstoppable then as I am now because I've stacked the daily wins for years because I know that I am the cause to every effect. Frank knew when that Guy called him back. I caused this guy to call me. Well, that feels pretty darn good. I start feeling control. That's what you wanted when you wanted to own a business. So everybody avoids prospecting. But this is the thing that drives almost every single business to have every single thing you want, which is helping customers influence in your community and ultimately making money. This is the way to everything you want. Correct. For the prospecting, you will cure a lot that you struggle with in your business. [00:31:44] Speaker C: You're down to the basic prospecting that people were taught about for many, many years. And whenever we have all those conferences and the people go up there and tell you what they do the best, they all have an elaborate thing. Well, I use AI or I do this, I do that, you know, and really it all goes back to the basics of even the trite things where people used to say, oh, it's going to take one hot lead out of ten. So when you get those nine rejections, get excited. Right. That's like real old fashioned. Right. But I like yours where it's like, how can I help you? Because I was also an insurance agent and a financial planner and I mean, they forced you to make 300 calls a week. It was just horrible. Right from the phone book. That's how long ago it was. Right. [00:32:27] Speaker A: Wow. [00:32:28] Speaker C: But when we have a database and we've talked to these people one time, touched them one time, that's a lot better. It's a lot more fun, you know? [00:32:35] Speaker A: Yeah. And it's all in the small little mindset shift. Every thing in your business is a mindset shift from where you struggle to your genius is looking at it from a different perspective. Business ownership is the most nuanced game you will ever play. It is the greatest game you will ever play as an adult. Once you learn that you can control every part of your business. This is where it begins with prospecting. Which is why I wanted to turn on the camera and record this. Because every single person that follows me now, because you own a business or because you're thinking about owning a business, you need to hear this and you need to embrace this. And I've taken the scaries out of it. There's nothing scary about this at all. And if you make this a daily habit, you will always have a business that you feel in control of. And how do I know that? Because I'm 15 years into it and I fully own my business every single day. [00:33:38] Speaker C: I always have my people who say to me, a lot of them do, you know, in the business we're in. They'll say, like, how am I going to be successful? How am I going to do that? How do I know I can do it? And I go, 35 years ago, I decided to go my own business. Yes. I've changed a lot of businesses. I had Defense Department as an engineer. That's a problem in San Diego. I had a maquiladora in Mexico, did data entry before the Internet took that business away. And then I got in the franchise because my wife said, I don't want to be an RN anymore. I want to own the Coastal Creamery. And that's how the whole thing happened. Right? So I always tell my candidates, I go for 35 years, I get out of bed and put my feet on the ground. That's all you got to do. Why is everybody else better than you? Why can't you do it right? 35 years ago, I put the feet on the ground. So what the hell did I do? I was an engineer. I can make tons of money with my crazy. But you do it, you get better at it. [00:34:27] Speaker A: It's going to make it even better. Frank, it's awesome. Thank you so much for asking me to help you coach you through this moment. For anybody out there listening, this is the step. Pick up the phone, start meeting people. Take the rejection out of it by not asking them to be your client, asking them who they know. Everybody knows somebody. Write that down. Memorize it, use it. It will change your life. Thank you so much, Frank. And for those who are interested in learning more about the coaching platform I've launched, please go directly to the Z E E suite. S U I t e the z suite.com and you can read all about it and you can even enroll if you want to be a member. Thank you so much, Frank, for asking me and for being my daily double here today on Kim Daily tv. [00:35:14] Speaker C: Have a good one. You're the best. [00:35:16] Speaker A: And until next time, don't forget that my name is Kim Daly and I want to be your daily coach. [00:35:25] Speaker B: You can find more content just like this on my YouTube channel at KimDaily TV. And if you're inspired to take the next step to explore franchises matched to you, please email me right now at InquireimDaily TV. That's InquireimDaily TV.

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