Episode Transcript
Welcome back to Create wealth through Franchising podcast and Kim Daly tv. In my studio today, we have another Daly Double.
Please, everybody, welcome to the studio Desiree Land. She is Sparkle Squad of Greater Boca Raton. Desiree, welcome back to Kim Daly tv.
[00:00:25] Desiree Land: Thank you, Kim. Happy to be here.
[00:00:27] Kim Daly: This is going to be a good show for everybody. I have called her into my hot seat for this Daly Double for a very specific reason. Desiree is a student in the Zee Suite and she has had some epic awarenesses over the last few months that we are going to dive deeper into. Specifically one office hour coaching call that I think created a cascade of events that literally are going to change the trajectory of this woman's business and life. So before we get to that epic moment of possibility that potentially changes everything, I want to go back to the beginning of Desiree's story. So, Desiree, tell the followers of Kim Daly TV who you are, what was happening in your life when you decided, I need to do something different. And I think I want to invest in myself and in a franchise.
[00:01:17] Desiree Land: I had been working in the technology space as a sales executive for over 25 years and got laid off in December of 2023. At that time, decided it was time. If I'm going to work this hard, I might as well have my own business.
But I didn't know how to start a business, had no idea what to do. I decided to turn to franchising. I looked at many different options and decided to go with Sparkle Squad.
I like the company, I like the CEO.
Dirty windows are always going to be there.
I like the branding and I was going to be franchisee number one. So it was quite a risk.
But I've been doing it now I'm in my third year and there's been ups and downs.
[00:02:13] Kim Daly: Okay, I love it. So this is real. It's a real conversation with a real human having a real experience in business ownership. She's here to talk about it. So when I offered up the Z Suite to you, did you, why did you come?
[00:02:30] Desiree Land: There was someone else within the Sparkle Squad atmosphere that had highly recommended it.
And I, I, hey, it's coaching. I'm like, why wouldn't I at least try it? Why wouldn't I try it? It's a coaching option that, that, that I want to explore. So I, I went into it with, with a open mind of what can this do for me?
[00:02:57] Kim Daly: Okay, so you invested in the franchise with which gave you what we call the engine. It's the vehicle, it's the systems, the Marketing, the technology, the people, the support to teach you about window cleaning and pressure washing and all the things you need to run a business. Then you venture down the path for a couple of years with those structures, strategy, with the strategy and with those systems and created a result enough to be in business. But you weren't, is it fair to say that you weren't living your grandest dream? You, you weren't really like excelling, you were just kind of getting by.
[00:03:33] Desiree Land: Well, it was in, when I started. I was not yet completed year two and as you know, I didn't expect to kill it in the first year or two, but maybe in the future I will based on what I've learned. But, but I was going into my, it was about September, October, I was going into the busy season and I, I wanted to see how I could make it grow faster than, than I, you know, how could I make this grow quickly for me. Right. And that's kind of where I was.
[00:04:13] Kim Daly: And so as franchisee number one, I mean there really, there wasn't a track record, there wasn't other franchise owners you could really look at to go, you've been doing this longer than me, so what kind of result are you getting to compare and contrast. And I think that also creates another interesting variable for bringing in coaching to help you just because you're kind of the trend setter in terms of like I've been here the longest, doing it the longest.
[00:04:38] Desiree Land: The pioneer.
They like to call me the pioneer. I call myself sometimes the guinea pig. But yes, it's, it's unchartered territory for the most part. Yeah. Right.
[00:04:49] Kim Daly: Okay. Okay. So, okay, so you joined the Z Suite for my sweet deal, which was the 90 day free trial that I had opened up to a bunch of franchisees back last fall in November 1st of 2025. And at the time of this recording, It's July of 2026. So Desiree has been with me. She went through the, the free 90 days and then she decided to stay and pay me as many of the students from the suite deal did.
So let's talk a little bit about. You just mentioned knowing what I know now, maybe I would have expected more in the beginning. So let's talk a little bit about some of the things that you've learned in the Z suite that might be helping you to create a better result moving forward.
[00:05:35] Desiree Land: Yes, I've learned about how your thoughts impact your future and how what you think about every day is going to be what you're going to get. And if you Dwell on the bad things. Guess what? The bad things are coming.
And so I've not only I've taken, you know, spent a lot of time with Kim on, in the coaching, but she provided us with authors and books and other, other ways to kind of digest this kind of information, but by some really strong, successful and proven philosophers you want to call them to help ingrain that, that, that perspective, that, that whole thing into your being so that it's something you, you become very familiar with. You can, you're conscious of what you're doing and it helps you be able to shift if, when you're, when you realize that you may be heading, you know, starting to think the bad things when you, you know, that's what you're going to get. So let's shift it in a different direction.
[00:06:52] Kim Daly: Prior to the Z Suite, had anybody in your life ever told you how powerful your thoughts were?
[00:07:00] Desiree Land: If they did, I didn't listen.
I, I, I, there's all this kind of woo woo stuff out there about what. But I, I didn't, I come from a, I have a, I'm a, an, I have an engineering degree. So I have a scientific mind. So if it's woo woo, I'm not necessarily listening to it. But there's a lot of proven data that this actually works, that this is, you know, this is proven theory. This is not, this is not woo woo stuff, which I would have thought previously.
[00:07:31] Kim Daly: It's quantum physics. Yes, yes, exactly. I love it. Okay, so the reason I called, I asked Desiree to join me in studio today is we had this epic breakthrough moment. I just know this is her breakthrough moment and so I'll, I'm going to set up what happened and then I'm going to let her tell her side of the story and then I'll come back in on the back. So in addition to having a bi weekly group coaching class, which is what we do in the Z suite, I throw in a couple times a month, I throw in office hours where I don't come prepared to coach. I come prepared to meet my students where they are so they can raise their hand and share their epic wins, which we spend a lot of time celebrating like the amazing miracles that are happening in franchisees lives every week when we get together in office hours. But also people raise their hand and share where they're struggling or how they're trying to grasp something that I've been coaching on and they're not quite getting it.
While Desiree dared to make herself vulnerable, she raised her hand and she you know, said, look, this is getting very real for me. You know, like, you're telling me not to look at my bank account, but I need to look at my bank account, Kim, because it's getting to a point where I got to pay attention to it. And I was hearing her, but I wasn't. It wasn't so much the words she was using as the mindset coach. I'm. I'm more dialed into the energy behind the words, how it changes somebody. Somebody's tone of voice, how it changes the inflection in their voice, even the tempo of their voice, and feeling the fear behind those words, which, let's be real, every single business owner, if you've been in business for any length of time, has had those exact same thoughts that this woman had, which is why I was like, you gotta come tell the story, because you gotta hear what happened. So this is not a Desiree thing. This is a human thing. If you own a business, you're gonna find yourself in a scenario where you're, like, looking at your bank account going, what gives? Because I'm scared.
[00:09:43] Desiree Land: It's. It's a fact.
[00:09:45] Kim Daly: So she's saying this to me. And what I was hearing, though, was, if you're watching the camera, she had tunnel vision about how it could come meaning, this is my average ticket. This is how many clients I'm going to need to make the kind of money that I'm going to need in order to. To even be profitable this month. And in my logical, limited mind, I can't see how it's going to happen.
That's what the coach heard. Now, Desiree, I want to go back to you and tell you your story, because you were the one who raised your hand and knew, you know, what you were feeling that day in office hours. So tell the listener in your words what you were feeling and. And why you. What you were looking for. When you asked me the question of how. What do I do now?
[00:10:33] Desiree Land: I raised my hand to say, look, I'm doing the work. I feel like I'm doing the work, obviously, but the bank account's not showing it, so what am I doing wrong? Or what do. What can I do? What should I do? And I think, Kim, you started asking me questions like, how much is an average ticket? What do you think? Blah, blah, blah. And then I gave you the answers, and you said, well, what if you got it? What if somebody called you tomorrow with a $300,000 job? Wouldn't that, you know, be when that change quite everything?
And I. I said, yes. Yes. And it was. It was kind of an epiphany because I hadn't. I mean.
[00:11:18] Kim Daly: Okay, so stop right there. Exactly. So as I was asking her the questions, right, She. I could tell in her. In her answers that she had a vision of how the money would come. Of course she had a vision of how the money would come. Because as business owners, we know how our money comes. I'm not judging her, right? Like, you know what your average ticket is. You know how many customers you need then to make the kind of money that you need every month to pay your bills and be profitable. So we become conditioned by our environment that this is how it looks. And if it doesn't look that way, then it's not possible, because that's the way that our intellectual mind, our conscious mind works. It's a patterned program.
Who's it programmed by?
Us.
By life experience training from a franchisor. These are all rational things to think when you're a business owner. Here goes the woo woo part of what we're about to talk about. It feels like woo woo, because there's an element of magic to everything that happens in the quantum field. This is the beautiful thing, though, because when you live in a. In a different place, your life will literally feel like magic every single day. So here's what happened. I'm listening to her with. It's like, I picture, you know, when you take a child bowling and you bowl with those bumpers in the lanes to keep the ball right from going in the gutter. That's kind of what we do. We. We tell reality, this is how it has to look, because this is how it's looked in the past.
And by the nature of the way reality works, we get to be right.
So as her coach, as I'm listening to her knowing she's stuck, all I said was, desiree, could it look a different way? Like, what if we hang up the phone and within the next 24 hours, you get a call and somebody asks you to do a holiday lighting job for $300,000, does that change your reality?
And she looked in the camera and she chuckled, and she's like, well, yeah, it does.
And all I was doing was opening up her awareness that there's more than one way to get what she wants.
So here's what happened. Desiree, back to you.
Start with the text. I get the text. 24 hours later, you're not going to believe this.
[00:13:58] Desiree Land: Go.
I got a call.
I don't know if it was the same day or the next day. I got a call from the county that I live in about a bid that they had put out there, and why didn't I respond to the bid?
This is a bid for pressure washing of. Of county properties.
I didn't respond, as I don't even want to get into why don't respond. But they're like, we highly recommend that you respond.
[00:14:30] Kim Daly: Basically, girl, we want to give you the job. The universe is like, desiree, we have work for you. And about how much work, Desiree.
[00:14:40] Desiree Land: The Conservative estimate is 200,000. They spend.
They spend 200,000 in so many years. Could be more, could be. Could be around that. But it's. Obviously, it's. It's a nice chunk of change to be able to have access to. So.
[00:14:59] Kim Daly: Okay, so here's the thing.
Is Kim prophetic?
[00:15:04] Desiree Land: No.
How.
[00:15:07] Kim Daly: How did I get so, quote, lucky? It's not luck. Nothing in the universe is luck.
What happened in that coaching moment? And this is why I wanted her to come tell the story, because I could tell it, but you're not going to believe me. I want her to tell it because this is what happened to her, you know, so 24 hours later, I, you know, I throw out this idea. Well, just. What if.
What if it doesn't have to be, you know, 30 people at a thousand, you know, average ticket? What if it's one job for 300,000?
She opened herself to believe and receive that long enough for the universe to deliver. And how do we know by what happened less than 24 hours later when. When she's blowing up my phone on a Friday night saying, you're not gonna believe what happened? First of all, I freaking love it when my Z Suite students start the text like that. This is what we live for in the Z Suite. I literally stand watching miracles happen in almost every single student's live at some point. Sometimes it happens within a week of them joining. Sometimes it happens within a month. Sometimes it happens two or three months later, but it doesn't really matter. It happens to every single one of them. Not because I'm prophetic, not because I'm magic, because what I'm teaching is truth, and truth is truth. It always works. When we get in alignment with the truth, the truth will resonate in our lives.
She opened herself up to believe, even if it was for one split second. In the Bible, it says the first faith of a mustard seed. How big is a mustard seed? It's the tiniest seed. We don't need big, big, big faith.
She needed to open herself up long enough for the universe to let it in. And I just love how what came in was literally like, girl, why didn't you.
Why didn't you bid on this job? It's literally like the universe is like, we are outside the door. Will you please just open it?
You can't make it up. You can't make this stuff up. So when you got that call and you understood the size of the bid, what happened inside of you and to your belief that what the work that you've been doing and putting into the Z Suite since November 1st of 2025. What happened? What happened, Desiree?
[00:17:39] Desiree Land: It made me believe. It made me. It made me.
First of all, it gives you that joy that, that we're supposed to experience, try to experience all the time. It brings you the joy. It gives you an affirmation that you're. What you're doing. The universe is listening and responding.
[00:17:58] Kim Daly: It makes you believe in possibilities.
It changes every single thing. It only takes one experience of our true power, in my experience anyway, to literally change everything. Now, it doesn't mean you're going to stand in your power and you're going to be the most powerful person running your business from that moment, hey, you're still human.
You've touched the supernatural.
But this is the conversation that she and I have been having is there's this wobble thing, right, where you fall back to your old pattern of thought, to your disbelief.
It's not a judgment. Doesn't make her anything less than everything she is. It makes her human.
Having a human experience, we're here to overcome that human.
But it's not going to be overcome because you have one magical moment. Like, that's ridiculous. It's. It's a returning. It's the repetition of the belief, reminding yourself of the time when I thought this and this happened and, and standing in that. That's why when you join the Z Suite, you stay in the Z Suite for a year. Not because it's going to take you a year to learn what we're doing.
It's going to take you a year or more to overcome the human in you that's been doing life a very different way for a very long time. Is that true?
[00:19:31] Desiree Land: Yes.
[00:19:33] Kim Daly: Okay, so you send me this amazing, amazing message or you posted it inside the Z Suite to kind of wrap this up. If you, if you would you mind sharing this really big awareness that takes you back to when you were really successful in your corporate life, what your focus was and, and potentially why that's been missing.
But now it won't be because you've had this awareness in running your own business. And. And I think this is the culmination. So what happens before you? I give it back to you, Desiree. What happens is she opened herself to believe long enough for the universe to show her her true power, to deliver to her a job that could potentially be 2 or 300 grand. The opportunity to bid on that. She even wobbled, though. She's like, yeah, but I didn't get it. And I was like, that's right.
[00:20:30] Desiree Land: I. They didn't tell me yet that I got it.
[00:20:33] Kim Daly: That's.
It doesn't matter. It's that job or better, right? Because the magic isn't in getting the job.
The magic is in standing in the wonder, in awe of the possibility of a job that size coming into your reality.
And 24 hours later or less, the job comes into your reality. That's the miracle. The miracle isn't the healing of the terminal cancer. The miracle happens the minute you dare to believe in the miracle. The physical manifestation is just the physical manifestation of the belief.
So the world teaches us we can't believe unless we can see it.
But that's not even how reality works. It's because we believed when we couldn't see that, then we see. So as we were going back and forth over text, I was telling her, it's as good as done by your belief. Now, am I going to judge her if she doesn't get it? No, because she's a human having a human experience.
But is the job hers? If she can believe for it and hold that belief over her doubt 100% every single time, My life is living proof. This is how I built 13 years legendary existence in my business.
So I'm not just teaching you principles that I've read in books. I'm teaching you principles that I've lived over and over and over for 13 years that I finally dared said, I think I can help a lot of people with this knowledge, and I'm. I'm sharing it. And it worked. So whether it's that job, what I always say is this or better. It's this or better. Because if it's not that job, Desiree, it's going to be a $500,000 job. Are you going to believe me for that one?
Of course you are.
And every single time we open ourselves to the possibility of something greater and we hold ourselves in that pattern of possibility, we allow our supernatural self to attract the supernatural outcome. And the more you do it and the more you receive those supernatural outcomes, the more living from that level of awareness becomes the practiced you.
So sure in the beginning you're going to spend more time being the old you because you've been that you for a really long time.
But the more you come back to the moment when Kim said this, and I believed it long enough and I remember how it felt, and then I got the call, and you were. You hold on to the joy of getting that call and you live from that feeling. And you condition your nervous system to be there. The more you can create from that level of being and the more magic and wonder and awe and woo woo, if that's the word you want to use, will come your way. But it's not woo woo. It's literally quantum physics explained by Albert Einstein himself. Okay, so to wrap this up. So she has kind of had this full circle moment time gives us.
Once you experience a miracle, there's an integration time. That's what I'm going to call the last couple of weeks since we had that office hours. There's an integration period where your nervous system is and your logical mind are working together to kind of accept what happened and vacillate between can I believe it and can I not believe it? From your conscious mind to your subconscious mind. And that's the integration period. And so as she's thinking about it and dwelling on it, she's come to a level of awareness where she had this sort of very profound aha. Moment of oh, maybe this is why my business wasn't working quite as well as I know it could. So take us back to what you posted in the Z Suite on Monday morning.
[00:24:45] Desiree Land: I had a very, very successful period in my sales career many years ago. I was, you know, working for a company and I supported the US Army.
I. I was given the job, and these were my clients.
And that's what I did. I took care of my clients. There was some. There were some issues that I had to work out. I had some. But all I knew was that these were my clients. I saw them once a week, if not more. I had lunch with them. I did what they needed. I ended up getting a huge contract beating out. We ended up. I worked for a small to medium business. We beat out General Dynamics, a giant in the, in the, in the DOD space, for a contract that got my company over $700 million.
Now I had. I didn't even know how lucrative that was going to be for me at the time.
I won that. But we won the deal because I was there.
I was connected to them. And I was serving them on a regular basis, and the thought of the money situation wasn't really in the equation.
And I realized that, and I was. My happiness. I was very happy serving them.
So I need to get back to understanding that my job is to serve.
In that case, I was serving and the money came in.
And Kim has brought up the idea of serving before, but it didn't hit that I. That's exactly what I was doing when I was at my most successful.
So, so brilliant. That's what I need to. When I'm out meeting my clients. In my head, I'm. I'm here to serve. I'm here to serve.
[00:26:33] Kim Daly: And you can hear that. I can say it intellectually because I've been saying it. But she didn't hear it in her body. She didn't. She didn't take it in until she had this new level of awareness.
From all the things that have recently happened, which have raised her level of awareness, her level of being. And thinking that now she can connect the dots to a time in her past when she was on that level of being.
And that's what made her supernatural. That's what made her so successful.
And what I love about what she said is, I wasn't chasing the money.
I was serving people.
That's what I try to tell all of my students. That's exactly what happened to me. From my eighth to my ninth year, when I grew my business by 350%, I had this huge aha moment. I'm not here to help people invest in franchises.
I'm here to talk to people and meet people who might want to explore a way to build freedom and cash flow in their life. And it sounds so like, yeah, okay, that's not rocket science, Kim.
But it is rocket science because it changes every single thing about the way you show up, the way you enter into a conversation, and what you're there to do.
It's never about the money. We think it's about the money because the world tells us we need money and we need money, and the world measures success in money.
But when we look back as human beings and we think about the best times in our lives, the things we've invested our energy and time into.
Is it in the pursuit of money? No, it was. If it. If it was in your job and you were lucky enough to have a job that you loved, it's because you loved the job that the money followed.
And that's what she's saying. That's the awareness she came to. I loved serving my People.
And because I loved on the people, I was rewarded by making money.
And that right there, that's why I know I'm like, we have to tell the story and we're going to maybe tell it again a year from now when she's standing in avalanches of abundance that she could never have imagined were going to come her way.
But it's gonna, there's no judgment in how quickly it comes. We just know it's coming because this is the internal shift that must precede the external reality shift. The entire world is looking for the bank account for validation.
You're gonna come to the Z suite, I hope you are. And I'm gonna tell you if you're looking at the bank account, you're looking at the final 1%. I need you to focus on the 99% which is the giving and serving part. In order to receive the 1%, you've got to do the other 99.
And that's the awareness she just had. Now has she been doing it? Yes, she's been serving her customers. But now there's a deeper level of connection, commitment and awareness to what she's actually doing. And that's going to change everything. About the tone, about when she leaves voicemails, about when she shows up. It changes her whole aura. There's the woo woo part, but this is what makes her a magnet to every single thing she wants. I'm living proof. My 13 year legendary business is living proof.
Desiree is living proof. And she will be. She will have the external world's validation proof six months from now, a year from now. But I don't need that proof because I know the miracle has already happened
[00:30:33] Desiree Land: because it happened inside of her.
[00:30:35] Kim Daly: So let's end with this Desiree. Let's just talk a little bit about when I say the miracle has already happened inside of you. How do you feel now just with this new level of awareness and connection than you even felt a month ago.
[00:30:50] Desiree Land: I mentioned to you earlier that I.
When an example is yesterday I went out. I do a lot of outbound drop ins to facilities and try to meet the maintenance directors. It's not any. That's not an easy thing to do. Generally the maintenance directors nowhere to be found. And I can leave a. I can leave a, you know, my folder that I leave for them. It's a very nice folder. It has very specific stuff about their building. So it's impressive. But.
But yesterday I had three stops. The first stop, the woman received me like the. At the reception desk, like because I showed her what I had. She's like, oh, my God, this is so wonderful.
And she and I talked for about 15 minutes, and she told me exactly who to call and what their phone number was. And then. Oh, by the way, call her, his boss, too.
So then I stopped at another place that was also successful. But the third place I stopped at the front desk was the maintenance director. I've never seen the maintenance director at a front desk. I even said to her, I never see a maintenance. I mean, the universe set me up for that.
And I spoke to him, and I'm going there tomorrow to do a whole evaluation of their facility.
So I think it's just walking in there thinking, I'm going to be here to help you. I'm here to help you. I'm here to serve, and I'm here to do whatever you need me to do instead of, I'm here to sell you.
I need your money.
I'm worried that you're not going to want to take my business.
Well, I'm here to help you. Why wouldn't you want to take my business?
[00:32:40] Kim Daly: This.
[00:32:40] Desiree Land: It's a different. It's a different mindset.
[00:32:44] Kim Daly: So when people say to me, I don't have time, Kim Daly, to join the Z Suite, and I say, do you wake up thinking every day, Mr. Business Owner? Hopefully you do. If you own a business, then I say, you don't have time to not do the work of the Z Suite. Because the time you put into understanding these rich ideas is the time that it takes to make those same three sales calls that she's been making with no success.
To walking in three different locations on one day. And every single one of them absolutely magical. Every single one of them 100 times more effective. Did she do anything different than she was doing before?
[00:33:25] Desiree Land: Nope.
[00:33:26] Kim Daly: And this goes back to why the two franchisees in the same system can follow the same process with the same script and create two very different outcomes. But I'm going to one up it as I've been one upping it. Here's the same franchisee who, weeks before doing all the same calls, right? Desiree never met a facilities manager at the front desk.
Another one gets the guy's phone number. People want to be good to you. The universe wants what you want when it's clear that you want it and you're working by law. What's by law?
Showing up to serve, showing up to give before you look to get.
That's bylaw. And that's what I wanted to say along with just the story and the magic and the wonder and the awe of when we open ourselves to possibility, what can happen?
Don't believe that your business can only come from this one way, that it always comes. The universe has infinite number of ways to deliver to you every single thing you want. But if you have tunnel vision, you get to be right.
How do you open yourself up to possibility? How do you believe this? What are these rich ideas? This is your call to action. I want you to follow the link in the description below right now. Because I want to book time with you. I want to understand your growth goals, your growth challenges, what you believe has been holding you back.
Everything we talk about is judgment free because we're all humans having a human experience.
But if there's a way that I can help you literally get unstuck. The only place we have to ever get unstuck, by the way, is right here in our head. But that's a big place. When we get unstuck here, our bank account moves, relationship move, doors open, timing is perfect. The things that we call luck in our human experience just seem to magically start to happen all around us every single day. And we'll end it on that. That's the magic or the woo woo that we are living in, that we are all experiencing inside the Z suite. Desiree, I'm so proud of you girl. I just want to hug you. I. I just cannot wait to see what happens beyond this moment. Thank you for being brave, making yourself vulnerable, raising your hand in that office hours and allowing all of this to happen for yourself.
[00:35:55] Desiree Land: Thank you, Kim.
[00:35:56] Kim Daly: You're amazing.
And for those who are ready to have your own woo woo magical moment, please follow the link in the description right now because you know that Kim Daly can't wait to be your daily coach.
