Episode Transcript
[00:00:02] Kim Daly: Welcome back to Create wealth through Franchising. Live with me, Kim Daly, America's number one franchise consultant and founder of the Z Suite. We have the home for franchisepreneurs who are trying to build extraordinary wealth, freedom, and success through business ownership. This is the podcast where we have real conversations with franchise owners, entrepreneurs, and industry experts about what it really takes to build wealth and the life you love through franchising. Now, today in studio, I'm joined by a longtime friend who blesses me. Her name is Sharon Q. Pack, and she and I are going to have an amazing conversation today about how she has literally rediscovered possibilities for her life and changed her entire life through the work that we do here in the Z Suite. Sharon, welcome to the studio of Kim Daly tv.
[00:00:58] Sharon Cupach: I love it. Thank you for having me.
[00:01:01] Kim Daly: I am so happy to have you as my first guest on our first live ever. So thank you so much.
So I want to go. Before we start talking about the work that we've been doing together in the Z Suite, tell the listeners a little bit about the extraordinary background you have as an industry insider for, like, 30 years in franchise development.
[00:01:21] Sharon Cupach: Yeah, I started when I was about 10. We'll just go with that.
Not so. Thank you. Thank you for saying that. It's been a fun, fun, fun ride. I started in franchising about, as Kim said, About 30 years ago, I was in development, franchise development, so working with franchisors to help find great candidates for them to become franchise partners.
And I've built multiple brands from ground zero up. It's kind of the thing that I was known for. It's what I love, helping people see opportunity and possibilities and being able to articulate what it's like to be an owner. So that was sort of my wheelhouse in my career. I recently flipped to the other side of the coin of franchising, and I'm now a franchise consultant, which means I get to help people still see possibility and dreams. But now I'm not representing one brand. I am representing the client.
So I get to understand what they're looking for, match them with great brands, and help them through that process of discovering whether they're entrepreneurial.
Yeah.
[00:02:43] Kim Daly: Okay, so we want to talk about leaving this 30 year epic career.
What transpired in your life to get you to business ownership.
So let's go back to personally a little bit about, like, just why you were looking to make a change in your life and then why, when I said, hey, I'm starting this coaching thing called the Z Suite, was it intriguing for you?
[00:03:10] Sharon Cupach: Yeah, it was such a serendipitous time, was it not, when we started talking about it. So personally, baby tmi, but personally, my husband passed three years, a little bit over three years ago.
And when he passed, I was CEO of a franchise at the time, actually.
And so I've had just a myriad of, of jobs throughout franchising. And I, once the dust settled, realized that I needed to figure some stuff out. Like it was just me making decisions. It was just, it was not us making decisions or me having to consider anybody else. And I started really doing some inner work at that time on my. Just on myself, by myself, going away for weekends, really sort of breaking apart different categories of my life. Like, what do I want?
Where's my money coming from?
What do I need personally?
What's going to make me happy for the remainder of my life? And it became pretty clear. I had the outline, I had the data points.
And so at that point was when you came into the picture and said, hey, I'm starting the Z Suite. And because of the way you explained it to me about my mindset needing to be in the right place, I was like, well, that's the missing link. Because you can write things in an outline all day long.
You can document, you can, you can even execute on those things. But if your mind isn't in alignment with your goal, your future self and what you want, it's not what I've realized. It doesn't, won't happen.
So it was, it was at the exact right time that you started the Z Suite. And I am super blessed that I'm an OG there. Like, it just has literally, you know, it's changed my life.
[00:05:16] Kim Daly: So, yeah, we're gonna get to all that because it's, it's pretty epic. So for those who don't yet know what the Z Suite is, let me just give you kind of like a little high level. And then I'd like to hear Sharon describe what the Z Suite means to her because she has a very unique position from her background because she's not only an industry insider, right. But now she's kind of like a franchisee. I always look at franchise consultants. We're just like franchisees. You know, we're, we're connected to a system. We get trained, we get supported, we pay royalties, all the things that franchisees do. So she has two different perspectives with this personal development work that we do and how it's changed, like, everything in her life. But so for those who aren't are unaware, the Z Suite is the missing link. It's the missing link in franchising, right? Because for most people in franchising, they buy this franchise system and it's over here like on the left, and then their wealth goals are over here on the right.
And then they work hard and they're struggling and they're efforting and they're tired and they're frustrated and they're maybe growing incrementally, but it's not getting them where they want to go. There's like a river that divides the system from the outcome.
Well, there's a missing link there. And that's the mindset of the operator. It's the fundamental question in franchising why two people can invest in the same system with the same tools and basically the same market. Because all markets are sort of demographically the same, but they create two different outcomes.
How? Why? Well, I've been in franchising for 24 years. I've never seen anybody address that. Why? Well, guess what? That's what the Z Suite is addressing. Because nobody buys the franchise to be the person who struggles. Nobody buys the franchise to set out to fail.
So if we can correct for this problem, we can take the average pack of a franchise and the struggling people in a franchise and we can change everything for them.
Not because we change the system, not because we change the territory, the economy, the market, anything.
But when we change the operator, we change everything. And I know this based on my own first world experience. Right? Those of you who know my story, we go back to 2010 when I dreamed the million dollar dream.
And one one year later, I had grown my business by 350%.
Like, this is not linear growth. That's a quantum leap, right? Well, I didn't work 350 harder to create 3, 50% more revenue.
I thought differently. And those thoughts inspired me to take different actions. And those actions multiplied the result exponentially. And so everything that I've then been perfecting over the last 13 years to maintain that legendary year and to grow it, I've now packaged so that I can help other people. Because it's one thing to do it for yourself. But trust me, now that I'm coaching about 100 students, it's way more fun to watch their businesses and lives dramatically transform. So on that note, let's take it back to you, Sharon, because when you met me, you were in one place. You were working in basically corporate America as a franchise developer. And I don't even know that business ownership was something you had identified or if you had. I Don't believe you believed it was a real possibility. So take us back to that moment.
And when I let. Take us back to that moment. Let's start there.
[00:08:51] Sharon Cupach: Yeah. Yeah. I think I'm, I, in all honesty, I think I am like most people, you always want. You want to be an entrepreneur. Everybody wants to own something.
Want to control our destiny, want to wanna. Wanna. Right. But do you do it? Do you really do it? No, most people do not. Right. That was probably more my mindset prior to my husband's passing and me really doing the hard work of fig.
What I wanted and when I realized I wanted at that time was autonomy.
To be able to go to the gym in the morning and not feel guilty about it. Right. And start my day when I wanted to start my day.
[00:09:35] Kim Daly: How dare you want to be in shape?
[00:09:39] Sharon Cupach: God gosh, help me.
I wanted unlimited abundance.
I wanted. I was very blessed in my career. I don't get me wrong, I was very blessed.
But I knew that I could have more abundance and be able to do good works with those abundance with my family, my children, my grandchildren, with people in need.
And. But I was limited. I was capped being an employee.
And those, those are the. Probably the two biggest things that sort of pushed me into waking up one morning, sitting straight up in bed and go, I'm going to be a franchise consultant because I will have autonomy of time and I will have opportunity of abundance.
And I'm good at what I do. And I know what needs to happen in this industry because I've been in it so long and I've worked with so many great consultants in my career that I knew it was just a really nice segue.
So then incomes, the Z Suite and shifting my mind was the missing link for me. Once I shifted and put my priorities in line of what, how I saw my. My future self, my life.
Then it just all started, like, snowballing. It just all started working together and here I am today.
[00:11:08] Kim Daly: So for the listener out there, what was it about what you were learning in the Z suite that helped you get the clarity you need? Because why would somebody need the Z Suite? Why couldn't you just be like, okay, this isn't rocket science. I mean, I just got to get, you know, write down what I want.
[00:11:23] Sharon Cupach: Yeah, I think that's what we all have always done. You got to write down your goals. That's what other motivational speakers say that. I've read those books. I'm. I own all of those books. I've read them all.
It's not Enough to write it down. You have to literally, in your mind. And I know this sounds crazy, but in your mind, you have to see it. I'll give you the example of the one that I gave you.
I don't know, one of our coaching sessions where I'm on a huge bodybuilding health journey and when I first looked in the mirror, I was like, oh, here's this grandma, like, trying to lift weights. I couldn't even look at myself now when I look in the mirror, because my mind only sees Sharon as a bodybuilder now.
That's what I see in the mirror. It blows my mind every time I see it. I'm like, oh, there she is. Big muscles. Like, there she is. Like, look at those muscles growing. Like, this is amazing.
So that's what it is for business. That's what it is for anything that you want in your life.
And that could be anything. It could be. You see yourself as a million dollar entrepreneur.
You see yourself as a 10 million dollar entrepreneur. You see yourself as somebody that is healthy somebody. And what does that mean? Like, it doesn't even matter. It's whatever. However you see in your mind's eye, that's what the Z suite taught me, is how to see that, how to literally see it.
And then ironically, it just happens. It just like presents itself. Because the universe gives it to you. Because that's all the. That's all your mind knows is what you envision, not what is your limitations. Right.
[00:13:22] Kim Daly: And what are most people spending most of their time visualizing?
[00:13:27] Sharon Cupach: Less than. For sure. Yeah.
[00:13:30] Kim Daly: Grandma in the mirror for sure. Right. So like you're calling in, I want to be the bodybuilder.
[00:13:36] Sharon Cupach: Right, Go ahead. Yeah, yeah, that. You're absolutely right. Like, I remember when you first started coaching me and you're like, that's all you're gonna ask for from the universe. Like, that's it. That's not good enough.
Be unreasonable. Be audacious.
Me way out there. And I was like, so uncomfortable with that.
But once I got in the right mindset of it, then now I think ahead of that. Now I'm like, to the next step. I'm like, past that because I did that. Like, let's go, let's go.
[00:14:09] Kim Daly: Unstoppable. So I remember you telling me that one of the things we do is we focus a lot on the clarity of our goals and writing them down and having goal cards. And I remember you setting those goals. Like when we started this in March of like 2025, was it, or 2024.
Yeah. 20, 25. And by. And like some of them were like way out there. This happened to almost all of my OG students.
And by like July and August, those seemingly unattainable goals that were on a goal card were starting to come true. Do you remember that?
[00:14:44] Sharon Cupach: I do remember that because I said I wanted to own a business.
I own two businesses.
I said I wanted to be healthy, and there were multiple reasons why I wanted to be healthy in my life. I now want to compete.
Yeah, I said I wanted like a social network because my husband was my network. He was my social friend, he was my person.
And now I have friends, like all of these things.
You know, I wanted it. I wanted to get into a business and hit certain goals. I've surpassed that already. Like, like, it's, it's just, it's kind of mind blowing how it works your mind.
[00:15:33] Kim Daly: So inside the Z suite, we're not just talking woo woo here. I'm giving the real science so your logical mind can understand how results actually come.
[00:15:42] Sharon Cupach: Right.
[00:15:43] Kim Daly: It's what I call a combination of Einstein meets Jesus.
So it turns out that we can use mathematical equations to explain the precision of the universe, or we can use parables or scripture from the Bible.
Both Einstein and Jesus said the same things about the nature of life and how results happen.
It's just most people, including me, until years ago, about a decade ago, we've never really applied. If we've spent time in church, we've never really applied our faith to how we live it in a business. And in my experience, when you learn how to apply your faith to the experience of business ownership, it not only dramatically changes the financial result of your business, but in order for that to happen, it dramatically changes you. And those changes don't just change your business, it changes your entire life. Correct, Sharon?
[00:16:38] Sharon Cupach: Everything changes. It's, you know, it's, it does sound crazy. Maybe the way I'm saying it. I don't mean it to sound crazy, but like, it does sound hokey or whatever at times. And when I explain to people, when they go, how did you change your life so dramatically? I'm like, well, first of all, it's the Kim Daly effect. Like, I 100% give it to you.
Second, I just think differently now. I, my brain is wired differently now. And if you just simplify it and say, garbage in, garbage out, good in, good out. Like, it's that basic. If you continually say, I can't, the business won't, how am I ever going to?
Then that's exactly what the universe is going to give you back. Because that's all the, that's all they, they acknowledge is what's in your brain, right? Your brain doesn't know any different than what you're teaching it, what, what, what it thinks, right?
So if you're saying my business is a million dollar business, my this is this, my that is that, then it will be because it doesn't have another option. And once you kind of wrap your head around that and it wasn't, Kim, if you, I don't know if you recall because you work with a lot of clients, but I remember it took me probably three months of doing the lessons, reading, focusing every day on my goals, what, what I envisioned, I already was in my mind's eye. And in the beginning, I like you just read it, you know, you know, I don't know, you don't believe it. You want to believe it, but your human side of you doesn't really believe it because it seems so unattainable, right? But then like time goes by and you start reading it.
You start like you got a little oomph in your voice when you're reading it and you're thinking about it and you're seeing it every day.
And then all of a sudden it's like a light bulb comes on and you are, you are.
And then, you know, you're like, you've now developed the habit of belief of who you, who you become, right?
Yeah.
[00:19:09] Kim Daly: Yeah. So what I think is it's a combination of things. It's a combination of understanding. So your logical mind, the problem with, just like most people when they set the goal is they don't really understand how, how it works. They don't understand the nature of reality. And so then your logical mind, which is designed to keep you in survival mode, right? So you stay alive, contradicts and tells you this isn't working.
And then you listen to that. And so you either stop or you back off or you expect an immediate result and it didn't happen. And so again, your body, your logical intellectual mind is always scanning the environment as a judge.
It was designed to do that. And I'm going to teach you about that, but I'm going to also teach you why when you're trying to create the business and life and abundant wealth of your dreams, you cannot think from that level of mind.
So I think partly it's the education and the understanding because that helps us to quiet that loud voice that's been speaking to us. Now, she said it took her 90 days. So let's both agree we're over the.
Let's both agree we're older than 29 years old. Right, Sharon, So you were thinking in one pattern of thought for 29 years. Okay. And it took you 90 days think something different. So listen, is, did it happen overnight?
[00:20:37] Sharon Cupach: No.
[00:20:37] Kim Daly: Relative to this, the course of your life and the way that you've been thinking, I mean, 90 days is nothing. So it doesn't take a long time to learn the principles that I teach. It will take a lifetime to master them because you're never going to actually master it. As soon as you get to one level of awareness, life calls you higher.
And in order to go to the next level, you've got to develop another level of awareness. But with each level of awareness, it seems to get easier because faith is a muscle, just like the muscles we work out in the gym that when it's consistently exercised, it's more dependable, it's stronger. And so that's kind of what we're doing here. So I do think she's doing the work.
But I think coming to the Z Suite helps you understand how nature actually works, how results actually come. So your logical mind can help you versus work against you and the community that we have together. Sharon, let's talk a little bit about the value of coming together every two weeks for this bi weekly coaching.
[00:21:49] Sharon Cupach: Yeah.
I've been fortunate that I know everybody in the group just because I've been in the industry for a long time. We've all been in the industry in this particular group, our group, the OG group.
What a blessing it is to like walk this journey together and watch how the Z suite has impacted our lives.
Like our businesses for sure, 100% our businesses. But in extension our lives, we now experience things through different lens. Like everything is different, relationships are different, like everything is different.
So we're not only seeing growth in our business, we're rallying around, rallying around each other.
We like it's I. What I like is it just every other week. It resets me every other week. In the beginning, I remember thinking like she's Kim's pretty repetitive. Like, I want to hear something new. I want to hear something now. I'm like, bring me back to day one. Like, I need day one Kim Daly again. I need that. I just need it over and over and over again. Because you're right. Because my goals, what I envision for myself are always upping. I'm upping the game all the time.
And if you don't work that muscle, you lose it, like, it's easy to go back down into, you know, negative thinking or thinking. It's not like you don't have negative thinking. I don't mean, like, you totally divest from that.
[00:23:39] Kim Daly: Yes. Sharon's Buddha now.
[00:23:42] Sharon Cupach: Yeah. But I. What I. What I have learned is I'm aware of it and I can reset it. Like, I'm really good at resetting when I don't have confidence in something which is human nature, to be able to go, Sharon, okay, feel your feels and get on. And, like, let's get back to what we're focused on here. And I love that about what you have taught us is to, like, literally rework our brain into thinking differently, which has been amazing.
[00:24:20] Kim Daly: So, again, going back to. She's done the work. This is personal development work. You can't just come and be, you know, like, okay, and, you know, skeptical and not, like, do any of the thinking work that I'm teaching. She's doing the work. That's why her life is unrecognizable one year later. Trust me when I tell you. And you know what? It's not just me saying that someone she used to work for called me and was like, tell me what you did to Sharon, because I might need a little bit of that too. Like, Right, Sharon. Like, that was a great phone call to get. It came out of the blue. It was so fun, and it was such, you know, a warm and fuzzy feeling for me, because this work isn't like, I love that you say the Kim Daly effect. And I love that. And I'm honored by that. I'm teaching timeless principles. I'm teaching truth.
That's why it resonates. That's why it inspires people. That's why it changes people. But in order for it to change you, you have to show up and do the work. So we do. We. We have lessons and we come together every couple of weeks to do the. Share those lessons. But we also have this community that's elevating together because there's a little bit of, like, you gotta live in the delusion for a little bit. Right. And so the rest of the people around you don't may not really understand what you're doing. And so you can't really talk to the people you would normally talk to about what's going on in your life when you're trying to grow by 300% in the next 12 months or dramatically change your life and, you know, quit a business, manifest money to start a business and then get ahead of schedule. When you start that business. Right. So this is what this woman has done. And now, you know, she has different health goals. She has, she has a social network that's I think better than she even anticipated when she set that goal over a year ago. These are just the ways in which when we change who we are on the inside, our outside reality dramatically and quickly changes to reflect those internal changes. And that's what we're doing in the Z Suite. And it is more fun than I could ever express to anybody here. So not to turn this into a commercial for the Z suite, but it becomes that because it's just so fun to talk about the magic of what we're all experiencing that for 13 years people said I can't be Kim Daly. And I, I thought, well yes you can, because there's nothing special about me. And now I have an opportunity and a platform to help people experience legendary results. And Sharon is one of them.
[00:26:52] Sharon Cupach: Yeah. You know what's really cool too is the resources. Like I love the modules, I love the book club.
I love that your mindset is a book is not for a one time read. It's to, it's to use as a resource.
And I never really thought about that with, with books that were meant to impact my life and my business.
But now I use it like a study. I use books like a study guide which has blown me away that I gravitate to that.
Who would think I'd go back to my bookshelf and go oh wait, I need to read that chapter again. I need to like, oh remember, I need to implement this. Like it's just how you have designed your classes, your work that you've asked us to do.
I love the reminders on the regular, on a regular with hey, remember today's Monday.
Like it's a new day and you and possibilities are endless. And because it's constantly feeding me, I've kind of blocked out like people that aren't that are.
I don't want to say Debbie Downers, but like people that are constantly looking at the glass as it's, it's going to be empty soon versus you can, you can fill that glass up if you want.
Like you just have to want to. And it is, you're right, Kim. It's like a lot of work. It's not.
So many people have asked me, I didn't think I was so dramatically changed, but I know I can say but so many people have asked me like what's the secret? What's the secret? And I'm like, well, it's not really a secret. It's like once you learn how to program your mind, then it's the work that you put into it that takes over and then things just happen. Like, I'll give the example of manifesting the money to make sure I was in a good position. So as, as now being on my own with no additional resources, I was, I, when I decided to flip over, leave my cushy job and start my second business, like, but literally leave my job for this business.
I wanted to make sure I had enough money to support myself for a length of time and, and not take out of my savings or anything, but like literally have a different fund in my business account for this. So support myself, support the new business and support the other business that I had already started with my daughter. So I had three things that I needed to make sure that I had bankrolled before I would feel comfortable leaving my job.
And I was working towards. Kim said, set a goal of like, how much do you need and. Or how much do you want and when do you want it by?
And I was like, two months prior to that final goal and I got a check in the mail with, with what was left.
And I, I was, I, I was just flabbergasted. I was surprised.
[00:30:28] Kim Daly: Amount of money?
[00:30:29] Sharon Cupach: Yeah, it was, it was a significant amount. Like enough that it was, it like finished the, the bankroll for me. Like, I was like, all right, no reason to hold back now. Let's go. Like, we got it. And it was in. There was no reason for that. There was no reason for that money to come into my mailbox.
[00:30:50] Kim Daly: Not one other reason you called it to you because you're working by law. And when you work by law, money is just energy. It's not a piece of paper. It's nothing that's scarce. And so when you put yourself in the right alignment and you ask clearly and you don't try to figure out the, how you allow the universe, the very thing that beats your heart and digests your food without you telling it. How that thing also knows how to give you every single thing you want. She found alignment long enough that the universe delivered exactly what she was looking for. It's. It's an amazing story. It's the things. This is where a lot of people are like, oh, that's just woo woo. You say the word manifest and they kind of roll their eyes and they check out. But every single day we're all manifesting. It's just most of us are manifesting what we don't want by our constant attention to what we don't want. So, Sharon, not to. I just want to thank you so much for being our beautiful special guest here on our first live and sharing your story, your transformation, your goals of becoming a bodybuilder on stage. I can't wait till that day. I can't wait to see where you end up year one in your new franchise consulting business. I mean, you already know. I already know because we already know that it's done. But to actually get there and just to have the satisfaction of being like, yep, we knew this all along. That's what we're looking forward to. So thank you so much for coming on and being our special guest today.
[00:32:17] Sharon Cupach: Thank you so much, Kim. Like, I.
I just am so grateful. So grateful.
[00:32:24] Kim Daly: Well, you may think I changed your life, girl, but you changed my life by blessing me, by showing up when I literally was like, I think I want to be a mindset coach. Would you please come and let me try to help you change your life? So we were taking a risk on each other, and now the risk is all leveled out because we've got over 100 students that have passed through the doors of the Z suite. The enrollment is open. If you're interested in curious, please reach out to me. I would love to tell you more about how what we're doing could help you. If you're on the sideline of life because you want to own a business, but you're stuck behind your fear, I want to teach you how success comes so you can move past that. If you already own a franchise and you're in it and you're like, man, I am not making the kind of money I thought I was going to make, or this is just harder, or I don't feel equipped, I definitely want to meet you because you are totally capable and you are 100% equipped. You don't need anything additional to what you have to build the business and life of your dreams. I say that in full confidence. So if you're there, please find me so that I can help you. And until next time, please don't forget that my name is Kim Daly and I want to be your daily coach.
